Why does ADIDAS have different logos?
Adidas Logo History and Its Inherent Meaning:
Behind every Logo, there is a meaning; the same is the case for Adidas, where every Logo has a special meaning. Be it three parallel stripes, trefoil, performance or circle, all give consumers a celebrated sense in all spheres of life in sportswear markets the world over.
1. Initial Logo of Adidas
The above is the first Logo of Adidas, which created controversy as the same type of Logo has been used by Karhu Sports. The founder of Adidas, Adolf Dassler, resolved the dispute by purchasing the trademark for a sum equals to 1600 euro in today’s currency value and two whiskey bottles.
2. Trefoil
Adidas Original product sportswear line of casual apparel and shoes have the trefoil symbol with three striped designs. The stripes symbolize Adidas emphasis on variety while the three trefoil leaves give the viewpoint of three parts of the globe, namely North America, Europe and Asia, where the company accelerates in its business fortunes.
The trefoil logo was designed in 1971 and launched a year later, and used in the 1972 Summer Olympics in Munich. It lasted 25 years till 1997; the company introduced the three bars logo exclusively designed by Peter Moore (Creative Director), initially used in the Equipment product range of Adidas. Moreover, the registered design for shoes in 1949 fused the three stripes along the side.
3. Mountain/ Performance Line
The triangle-shaped Logo representing a mountain is the Performance Line of sportswear apparel, shoes and accessories designed creatively for professional athletes. It also gives worldwide consumers a hint towards challenges and goals they need to overcome in the spectacular phasis of life.
The Performance Line with mountain logo is an overall theme for the sportspeople, particularly athletes, including tennis stars, soccer giants or any other famous sportsperson who have the will and power to inspire people from all walks of life. It all boils down to overcoming challenges and obstacles of life by choosing Adidas.
4. Circle
This version can be seen across the Style collections created in collaboration with famous designers. This Logo is a transition to the next millennium by a well-known manufacturer. The revised Logo has a black ball with three white stripes that give the looks of the trace from the claws of some powerful animal.
The Logo is seen as the style collection of Adidas in collaboration with famous designers and named Adidas Style, focused mainly on the fashion industry. It is focused upon the Y-3 series established by Eji Yamamoto and the SLVR line.
5. The Three Parallel Stripes
This symbol denotes Adidas apparel sportswear line beside a trademark of Adidas. Adolf Dassler (the founder of Adidas) describes his organization as ‘the three stripes company”, known for branding early in its history and one of its cornerstones.
Adidas Branding Secret:
Principally, all the Adidas logos have unique meaning while at the same time the brand remains true to its origin. Despite different variations over time, consumers worldwide recognize the branding evolution of the multinational sportswear giant. Some of the primary features across all Logo and their inherent meaning are discussed below:
Simple but unique design:
All logos are simple with lower case Adidas letters but unique in that they carry intrinsic meaning for the consumers and the ever-growing clientele of Adidas.
Versatility and Adaptability:
Adidas corporate color is black, but it varies its color choices for different product lines, delving into red, blue, and other shades.
Strong Message
Adidas logo signifies quality, strength and perseverance and gives a youthful aura.
Brand Awareness:
Accomplished athletes and celebrities augment the brand profile of Adidas through endorsements. Public figures Beyonce, Kylie Jenner, and sports giants Cristiano Ronaldo and Muhammad Ali wear Adidas in public events, giving existing and potential customers elevated feelings about the brand.
Authorized Online Reseller of Adidas:
Tops and Bottoms USA offer Adidas Performance and Trefoil product line of apparel, footwear and accessories giving US consumers a cheer for branded sportswear in Fall, Holiday/Winter, Spring and Summer seasons.
